How do we follow up one of the most succesful trailers of all time?

Axis Studios were tasked by Deep Silver to create a trailer for Dead Island 2. To meet the high standard set head-on, director Ben Craig, and the team at Axis took an entirely unique approach.

Created in a classic style, the trailer grabs the attention of the hungry, zombie-loving masses by taking a recognisable world and turning it on its head. The result is a high-concept trailer portrayed with some smart – but dark – humour. Your morning run will never be the same again...