The Incredible Hulk at Universal Studios’ Islands of Adventure is Axis Studios’ debut theme park project. Under the direction of Jon Yeo, Axis designed a host of visual content for the ride experience.

The ride includes a new storyline, a large marquee, redesigned ride vehicles, and a completely fresh queuing experience.

Axis created customised, cinema-ready CG animation designed to enhance the queuing experience, as well as a CG safety video and special effects for the launch tunnel – riders are propelled through the CG and onto the outdoor track.